UNESCO-Scotland Project on tourism mapping and value chain in Chitral.

The collaborative efforts of the Mountain Society for Research & Development in Chitral, Pakistan, and Dunira Strategy, an independent marketing, PR, and training consultancy based in the United Kingdom, have led to significant achievement in the tourism sector. As part of the UNESCO-Scotland Project, they have completed the task of mapping tourism and developing a framework for tourism development in Chitral, Pakistan. This accomplishment marks a noteworthy milestone in the promotion and advancement of tourism in the region.